About Viraj Tayshete
Viraj Tayshete is a product strategist and builder who thinks in second-order effects. He works on product and growth strategy (The Ken's Case Competition 2026, a product-led growth pitch to The Ken, GrowthX case studies), builds AI products, writes essays on Indian startups and technology, and is working towards a career in venture capital.
as a Strategist
- Madam, OTP? · Project Kabootar: The delivery OTP was invented to solve trust; it delivers interruption instead.
- PLG at The Ken: Product-led growth for The Ken, pitched live to its co-founder.
- GrowthX: A full-funnel growth strategy for EazyDiner: from $7MN to $40MN in revenue over 12 months.
as a Builder
- OpenPoke: An AI agent that already knows who you are.
- Tech News Bot: A tech-news filter built around Kunal Shah’s Delta 4 theory, running for about $1.30 a month.
- Career-Ops: Reverse recruiting: the ATS game, flipped in the candidate’s favour.
- FounderReach: One founder, hundreds of personal video pitches.
- Karza: A productivity app that treats your goals like a loan you have to repay.
as a Writer
- About this AI game
- Rethinking about the infinite and finite games
- Why India won’t have a $100 billion company anytime soon
- The bullwhip effect of the Indian startup system
- First principle with ACKO
- Kunal Shah’s talk with the Gojek CEO
- Kunal Shah