# Viraj Tayshete

> Viraj Tayshete is a product strategist and builder who thinks in second-order effects. He works on product and growth strategy (The Ken's Case Competition 2026, a product-led growth pitch to The Ken, GrowthX case studies), builds AI products, writes essays on Indian startups and technology, and is working towards a career in venture capital.

This is Viraj's portfolio: strategy work, things he has built, essays, photographs and what he reads. Contact: taysheteviraj@gmail.com

## Strategy work
- Madam, OTP? · Project Kabootar: The delivery OTP was invented to solve trust; it delivers interruption instead. kabootar is an agent for Flipkart, through Ekart, that calls the household before the rider arrives, issues one QR per waybill and holds the payment until a verified handoff.
- PLG at The Ken: Product-led growth for The Ken, pitched live to its co-founder.
- GrowthX: A full-funnel growth strategy for EazyDiner: from $7MN to $40MN in revenue over 12 months.

## Things he has built
- [OpenPoke](https://github.com/viraj-tayshete/open-poke): An AI agent that already knows who you are.
- [Tech News Bot](https://github.com/viraj-tayshete/news-bot): A tech-news filter built around Kunal Shah’s Delta 4 theory, running for about $1.30 a month.
- [Career-Ops](https://github.com/viraj-tayshete/career-ops): Reverse recruiting: the ATS game, flipped in the candidate’s favour.
- [FounderReach](https://github.com/viraj-tayshete/video_gen_outbounds): One founder, hundreds of personal video pitches.
- [Karza](https://github.com/viraj-tayshete/loan_productivty_app): A productivity app that treats your goals like a loan you have to repay.

## Writing
- [About this AI game](https://virajtayshete.club/writing/about-this-ai-game.html): We really have to question a few basic fundamentals again. The delta 4 theory. Will it still be feasible? As innovation is getting easier since…
- [Rethinking about the infinite and finite games](https://virajtayshete.club/writing/infinite-and-finite-games.html): Its interesting how the world is changing the games are being rewritten. And now the question is “how do rethink about this entire system. From a…
- [Why India won’t have a $100 billion company anytime soon](https://virajtayshete.club/writing/no-100-billion-company.html): india is growing a hell lot in startups. there are many startups that are going public and investors are able to see the return. India is growing.…
- [The bullwhip effect of the Indian startup system](https://virajtayshete.club/writing/the-bullwhip-effect.html): recently I saw this post on linkedin where there were two founder. one was the senior VP of swiggy and there was another person who started a startup…
- [First principle with ACKO](https://virajtayshete.club/writing/first-principles-with-acko.html): Feat: Varun dua, founder and ex cofounder of Acko Acko for me is an interesting company and so it the founder story. He did worked in insurance and…
- [Kunal Shah’s talk with the Gojek CEO](https://virajtayshete.club/writing/kunal-shah-and-the-gojek-ceo.html): Kunal shah is truly exceptional. I am always awestruck whenever I read or listen to him. I do have a huge respect for him. Here is the summary of…
- [Kunal Shah](https://virajtayshete.club/writing/kunal-shah.html): i think kunal shah is one of the most people who's podcasts are really amazing to hear. The way he clicks in dots and analogies from one aspect or…

## Elsewhere
- https://www.linkedin.com/in/viraj-tayshete-112500206/
- https://github.com/viraj-tayshete
- https://substack.com/@virajtayshete